A lot of people might think that e-commerce is as simple as just putting up a website and instituting some sort of payment methodology.

And sure, you could do that and call it a day.

But you’d be doing your current and future customers, and yourself and your business, a disservice. There’s much more to e-commerce and to create a thoughtful strategy than just throwing something up and being done with it.

First, you have to realize that ignoring the e-commerce game is something you do at your own peril.

E-commerce is where the future is at and there’s no escaping it. And you have to have a marketing strategy that accommodates that.

You have to understand your competitors, and you have to understand what the best practices are for positioning your e-commerce site for ultimate success.